Globalising your content.
“The new electronic interdependence recreates the world in the image of a global village.”
Marshall McLuhan 1911-1980
(The Gutenberg Galaxy) 1962
In creating content for the masses it stands to reason that this product in order to be successful must find a platform in the global market. To be involved in the entertainment industry then, in any capacity, means to open up to the possibility that Australia, on its own just cannot cut it any more. I'm not sure if Australia was ever able to cut it. There is no point in struggling in an environment that is forever shrinking, limiting creativity for lack of funds, and talent, then becoming disillusioned by it for not providing. It has never provided, nor will it ever provide, enough. It is just too small a country for that. Of course that does not mean that artists should just throw it all in. To put a great slogan to good use here...Think globally, act locally. Friends of Earth Slogan, 1985.
I wonder if any start up business in Australia starts off by thinking that it will work and create a product that is purely for the Australian market and solely work towards that. I'm more inclined to think that Australian businesses start off by thinking that their product will be launched in Australia with the view to grow and globalise their product.
Individuals in the entertainment industry or in any other artistic industry must adopt the same view. The work that is created can be launched here in Australia, but have the potential to be forwarded onto the rest of the world. Only then will fulfilment be achieved. Art is for the world; it is for a global exhibition. The means are there, the electronic interdependence has made sure of that. It is time that Australia is respected for what it provides, but also time for all of those individuals in the artistic fields to understand that their mindset must be removed from a provincial setting, mentally, possibly physically, emotionally, socially and financially.
There is a big wide world out there. Embrace it for all that it can provide; and provide it will.
Stella Dimadis 2013